Product Judgment
Deciding what to build, what evidence counts as validation, and what a choice costs you.
7 chapters · 3 free, 4 paid · ~109 min total
- 1What a Product Decision Actually Is
What separates a decision from a commitment, why "we scoped it" isn't "we validated it," and the four risks any idea has to survive.
Free14 min1 checkpoint - 2Evidence, Not Encouragement
Customer discovery as evidence-gathering. Why compliments correlate with nothing, what revealed preference looks like on the page, and what a machine summary of an interview strips out.
Free14 min1 checkpoint - 3Reading the Numbers You're Given
Reference classes, denominators, and retention curve shape — the specific ways product metrics mislead the person reading them.
Free13 min2 checkpoints - 4Prioritisation Under Real Constraints
Choosing between two defensible options, naming what the chosen path costs, and surviving the choice organisationally. Runway decides which arguments are even admissible.
Paid18 min2 checkpoints - 5The Launch Call
Shipping under incomplete data: designing tests that can fail, pre-committing to kill conditions, and telling a sample that can answer the question from one that can't.
Paid17 min2 checkpoints - 6Positioning and Pricing as Product Decisions
Positioning extracted from customer language rather than invented, and pricing as a judgment about what you will trade — not a prediction exercise.
Paid17 min2 checkpoints - 7Product Judgment When the Draft Is Free
What changes when every artifact arrives fluent: why format stopped signalling rigour, why "cheap to build" isn't "worth building," and how to read a document for traceability.
Paid16 min2 checkpoints